PAM (Paul Plowman, Anthony Burrill, Malcolm Goldie) worked alongside German pixel artists eBoy to produce this TV spot for Christian Aid. It tells the story of a small village in Honduras that is devastated by a hurricane, then re-built with help from Christian Aid. The ad was aired on terrestrial TV networks in the run up to and during Christian Aid week.
My job was to take the artwork from eBoy and bring it to life with an animation style that stayed true to it's pixel art aesthetic. The final piece has a computer game like quality which helped it really stand out.
Direction - Paul Plowman, Anthony Burrill
Music and Sound - Malcolm Goldie
Illustration - eBoy
Animation - Richard Mitchelson
Post Production - Finish
Client - Shop/Christian Aid