I worked with Mind Candy from 2010 to 2014 as Lead Animator/Creative.
In 2010 the Moshi Monsters were very young and the team was very small. I brought the varied and exciting characters to life with fun and engaging 2d animation, while also playing an important part in the creative thinking, game play and story of moshimonsters.com. The brand in 2013 was the number one kids brand in the UK and the website has over 80 million registered users across the world.
The team I lead and managed was fun, dedicated and hard working and we always made sure things were completed on time and to a very high standard no matter what the deadline and testing the brief. Our main aim was retention of current players and engagement with a new audience through big, bold new content driven campaigns which we, as a team, often created from scratch.
To be able to connect with and excite such a large audience over those four years was a massive privilege.
Below is a small selection of the work my team and I created while working at Mind Candy for moshimonsters.com