I was approached by Science In Sport [SiS] to create something to promote their Isotonic Energy Gel. The idea centres around John, a runner taking part in his first marathon. The idea of the piece is to show that you'll never 'hit the wall' in your marathon with their Isotonic Gel. The video has been run across all of SiS's social media feeds and so far, to date, has well in excess of 180,000 views on Facebook alone.
The simple style, fun animation, bold sound track and clear strong message has really helped this really video stand out.
Below you can see the very early storyboard created to pitch the concept to SiS.
Script, Art Direction, Animation - Richard Mitchelson
Music and Sound - Andrew Inwood
Client - Science In Sport